France
Public Bodies
Direction Generale de la Concurrence, de la Consommation et de la Repression des Fraudes (DGCCRF) (General Directorate on Competition, Consumption and Fraud Repression)
It is the competent body on deceptive and misleading advertising
Conseil Superieur de L'Audiovisuel (CSA) (Audiovisual Council - French Broadcasting Authority)
The CSA has the two-fold role of guaranteeing and promoting
broadcasting freedom in France.
A large part of the CSA's work is devoted to verifying that radio and
television broadcasters are being responsible in their programming,
i.e. that their messages are not harmful to the audience and that they
respect the interests of children.
Self-regulation bodies
Bureau de Vérification de la Publicité (BVP) (French Advertising self-regulatory body)
BVP has been set up and funded by the advertising industry to apply code and rules regulating advertising content. It mainly works on providing copy advice for advertising in any media, and pre-clearing all TV advertising. Should BVP receive complaints for investigation, and in case the complaint is upheld, the advertiser will be requested to withdraw or amend the advertisement.
BVP is a member of EASA (European Advertising Standards Alliance).
Law
Loi No. 86-1067 du 30 Séptembre 1986 relative a la
libérté de communication, telle que modifiée par
la loi No. 200-719 du 1er Aout 2000
Law on freedom of expression
- Art. 15
Full text (English version not available)
Décret No. 92-280 du 27 Mars 1992 fixant les principes generaux concernant le regime de la publicite et du parrinage pour l'ensemble des chaînes de télévision
Law on general principles affecting advertising and sponsorship
regulation of TV channels
- Art. 7, 15
Full text (English version not available)
Décret No. 92-882 du 1er Séptembre 1992 fixant le régime applicable aux différentes catégories de sérvices de radiodiffusion sonore et de télévision distribués par cable, modifié par le Décret No. 95-77 du 24 Janvier 1995
Law on the regulation applicable to the different radio services and
cable TV
- Art. 10
Full text (English version not available)
Code Santé Publique telle que modifié par la Loi n° 2004-806 du 9 août 2004 relative à la politique de santé publique
Public Health Code as amended by the Law on Public Health Policies
- Art. L. 3323-5 alcohol advertising
- L. 3511-9, R. 355-28-9 tobacco advertising
- Art. L. 5122-6 medicines advertising
Full
text (English version not available)
Code Pénal
Criminal code
- Art. 227, § 19 alcohol
- Art. 227-23-24, messages including violence and/or pornography
No specific rules on advertising on the Internet
Full text (English version not available)
Loi No. 2000 - 196 du 6 Mars 2000 instituant un defenseur des
enfants
Law that establishes a Children's Ombudsman
Full text (English version not available)
Self-regulation
BVP Récommendations et règles déontologiques
Recommendations and deontological rules
- Enfant
- Children
Full
text (English version not available)
Alimentation des enfants de moins de trois ans
Nutrition of children under the age of three
Full
text (English version not available)
Code d' ethique de la promotion, Association des Agences Conseils en Communication, AACC, Délegation Marketing Communication
Code of Ethics of Promotion, Association of Communications Agencies, Marketing Communication Delegation
Available on request from AACC (English version not available)
Code de bonne conduite sur le commerce electronique de la Confederation de la consommation, du logement et du cadre de vie (CLCV)
Code of conduct on electronic commerce of the Confederation of
consumption, housing and quality of life
- Art. 7
Available on request from CLCV (English version not available)
Pratiques et usages de l'Associations des Fournisseurs d'Acces et
de Services Internet, AFA
Practice of the Associations of Internet Providers
Full
text (English version not available)
Codes Audiotel et Teletel - Conseil Superieur de la Télématique Audiotel and Teletel Codes, Telematic Council
Full text (English version not available)