Denmark
Public Bodies
Mediesekretariatet (Radio and Television Board)
The Radio and Television Board is the independent authority in a range of media matters, including Radio and TV advertising. The Board has seven members, who must have expertise in the legal, media, business and cultural fields. Board members are appointed by the Minister of Culture for four years. The decisions of the Board can not be appealed to the Ministry.
Forbrugerstyrelsen/Forbrugerombudsmanden (Consumer Council and Ombudsman)
A state agency whose task is to help the general public with consumer affairs. The Consumer Ombudsman represents consumer interests in relations to businesses, and pursues legal action in the consumer interest.
Self-regulation bodies
Reklame Forum (Advertising Forum)
The Advertising Forum was established by representatives of the Danish advertising tripartite. It is set up and funded by the advertising industry to apply code and rules regulating advertising content. The SRO receives complaints for investigation, and in case the complaint is upheld, the advertiser will be requested to withdraw or amend the advertisement.
The Advertising Forum is a member of EASA (European Advertising Standards Alliance)
The Advertisers Association hosts the secretariat for the Advertising Forum.
Law
The Marketing Act - ACT no 699 of 17 July 2000
General rules no specific mention of children
Full text (English version not available)
The Danish Radio and Television Broadcasting Act - ACT No. 1052 of 17 December 2002
Article 61(3) (Full text not available)
Executive Order Concerning Radio and Television Advertising and
Programme Sponsorship - Executive Order No. 194 of 20 March 2003
Articles 17 to 24 (Full text not available)
Self-regulation
The ICC Marketing Codes are used.
Compendium of ICC Rules on Children and Young People and Marketing
ICC framework for responsible food and beverage communications (See Guidelines for marketing to children)
Danish Brewers' Association Guidelines regarding marketing and labelling of soft drinks
Updated: July 2005