Belgium
Public Bodies
French Community
Ministre de la Culture, de l'Audiovisuel et de la Jeunesse (Minister for Culture, Audiovisual and Youth)
The Minister is responsible for legislation on issues related to the audiovisual policy and advertising in the French Community.
Conséil Supérieur de l'Audiovisuel (CSA) (Audiovisual Authority)
It is the independent administrative authority entrusted with the regulation of the broadcasting sector in the French Community of Belgium.
Conseil de la Consommation (Consumers' Council)
The Council is a consultative body which releases opinions on consumer-related issues and on consumer protection to the federal Ministry of Economy and the Ministry of Consumer Protection.
Flemish Community
Vlaams Minister van Cultuur, Jeugd, Sport en Brussel (Flemish Minister of Culture, Youth, Sport in Brussels)
The Minster is responsible for audiovisual policy in the Flemish Community.
Vlaams Minister van Bestuurszaken, Buitenlands Beleid, Media en Toerisme (Flemish Minister for the Administrative and Foreign Affairs, Tourism and Media)
The Minster is responsible for media policy in the Flemish Community.
Vlaams Commissariaat von der Media (Flemish Media Authority)
The Commissariaat is the independent administrative authority entrusted with the regulation of the broadcasting sector in the Flemish Community.
German Community
Ministerin für Kultur und Medien, Denkmalschutz, Jugend und Sport (Ministry for Culture and Media, Territory, Youth and Sport)
The Ministry is responsible for the audiovisual and media policy in the German Community.
Self-regulation bodies
Jury d'Ethique Publicitaire (Jury of Advertising Ethics)
The Jury has been set up and funded by the advertising industry to apply code and rules regulating advertising content. It receives complaints for investigation, and in case the complaint is upheld, the advertiser will be requested to withdraw or amend the advertisement.
The Jury is a member of EASA (European Advertising Standards Alliance).
Law
Brussels-Capital
Loi du 30 Mars 1995 concernant les réseaux de distribution
d' émissions de radiodiffusion
Broadcasting Law
-Art.34, 36 (alcohol advertising), 37, 40
Full Text (English text not available)
French Community
Décret du 27 février 2003 sur la radiodiffusion
Broadcasting Act of the French Community applicable to both public
service and commercial broadcasting
- Art.9, Art. 13, Art. 18 par. 5
Full Text (English text not available)
Arrêté du Gouvernment de la Communauté
Française du 1 Juillet 2004 rélatif à la
protection des mineurs contre les émissions de
télévision susceptible de nouire à leur
épanouissement physique, mental ou moral
Government Regulation on the protection of minors from TV programmes
that may harm their physical or moral development
Full Text (English text not available)
CSA, Code d'éthique de la publicité
Advertising Code of Ethics
-Art. 14
Full Text (English text not available)
CSA, Code d'éthique de la publicité audiovisuelle
à destination des enfants
Code of Ethics of Audiovisual Advertising to Children
Full Text (English version not available)
German Community
Décret de 26 Avril 1999 de la Comm. Germanophone sur les
medias
Media Law
- Art. 11 (alcohol advertising), Art. 12
Text not available
Flemish Community
Decreten betreffende de radio-omroep en de televisie,
gecoördineerd op 4 maart 2005
Flemish Broadcasting Coordinated Acts, 4 March 2005
- Art. 2 No.12, Art. 101, Art. 102 par.5, Art. 106 par.1
Full Text (English text not available)
No statutory rules on Internet, cinema and non-broadcast advertising to children exist at present.
Self-regulation
The Jury (the national SRO) directly applies to the ICC International Codes.
The ICC International Code of Advertising Practice
- Art 14. Children
The ICC Principles on Marketing/Advertising on the Internet
Art. 6
Conseil de la Consommation, Avis du 27 Juin 2000 sur
l'opportunité de réglementer la durée des
campagnes publicitaires relatives aux fêtes de Pâques, de
Saint-Nicolas et de Noël.
Consumers' Council, Recommendations on self-regulatory discipline
regarding the festivities of St. Nicholas, Christmas and Easter
Full Text (English text not available)
Fédération belge des vins et spiritueux,
Fédération des 'Brasseurs Belges' Fedis, JEP,
Fédération Patronale des Professionnels de la
Restauration, Fed Ho.Re.Ca.
Convention en matière de conduite et de publicitè des
boissons contenant de l'alcool.
Belgian Federation of wines and spirits, Federation of Belgian
Brasseries, Federation of catering services, FPPR, Federation of hotel
and restaurants.
Code of practice on alcohol advertising.
Art. 4- Minors
Full Text (English text not available)
FEVIA et UBA
Code de Publicité pour les Denrées Alimentaires
Belgian Federation of the Food Industry and Belgian Union of Advertisers
Code on Food Advertising