AEf - Advertising Education forum
RSS feed
follow us on Twitter
Connect with AEf
[+]
United States
[+]
[+]
The Guardian

In an academic article published in the American Journal of Preventive Medicine on 27 August, researchers found that among federal policy options available, a policy banning fast food advertising to children under 12 would have the least impact on reducing obesity level among children aged 6-12 and among adolescents aged 13 to 18....

[+]
United States

Last week, New York City Democrat Councilman Ben Kallos introduced draft legislation that would set nutritional standards for fast-food restaurants to offer incentives such as toys or coupons with children’s meals. It would also ban restaurants from offering such incentives for a nominal price....

[+]
United States

Healthy Eating Research, a programme of the Robert Wood Johnson Foundation, recently released an issue brief exploring the marketing of children’s meals using toys and making recommendations....

[+]
United States

Researchers from the University of Auckland in New Zealand revealed the results of a study exploring the nature and extent of food marketing in children’s magazines. The study found that popular magazines targeting minors tend to promote unhealthy foods, while references to healthy foods such as fruits and vegetables remain relatively rare....

[+]
New Zealand

Today AEf is publishing a comprehensive literature review on digital marketing communications and children, prepared by Dr Barbie Clarke, of...

[+]

Britain's technology companies are struggling to attract a new generation of mobile-savvy&nb

[+]
The Guardian

27 Feb 2014 - The Wall Street Journal: Tech-savvy children abandon the web for 'free' mobile play

Teens as young as 13 are sometimes shown risqué ads on their Facebook feeds. What can parents do to protect their kids? WSJ's Jeff Elder...

[+]
The Wall Street Journal

To coincide with Safer Internet Day, Media Smart has released a short animated film intended as a fun guide for parents and children to learn...

[+]
Tags: iab, digital
iab
Are children fair game for sophisticated and relentless marketing techniques? Many countries think not.

[+]
The Economist