AEf - Advertising Education forum
RSS feed
follow us on Twitter
Connect with AEf
[+]
Uruguay
[+]
[+]
USA Today

The Uruguayan Senate approved on Tuesday afternoon a controversial law that regulates the operation of radio and television and sets rules that limit concentration of the media and favors the production of national programs.

Although the text of the proposal adopted was not found online, according to press reports, the proposal includes a ban on the participation of children in the advertising of products that may harm health or that may affect their dignity or their "psychological or social integrity"....

[+]
Uruguay
Spain

The end of advertising to children, as established by the CONANDA Resolution (see AEf Alert on 17/04/14) may represent a loss of an estimated R$33 billion (approx. €10 bn) to the Brazilian economy. This is the conclusion of a study prepared by the consultancy GO Associados at the request of Mauricio de Sousa Productions and presented on 11 December in São Paulo....

[+]
Tags: Brazil,
Brazil

According to PrivacyGrade.org, a project run by computer scientists at Carnegie Mellon University (Pennsylvania), apps continue collecting personal data from children despite the solid legislative framework in place. Interestingly, their research reveals that Facebook, Instagram and Google Play are less intrusive than some very popular children's games....

[+]
United States

Today AEf is publishing a comprehensive literature review on digital marketing communications and children, prepared by Dr Barbie Clarke, of...

[+]

With Google processing 40,000 search queries a second — or 1.2 trillion a year — it's a safe bet that many of those doing the...

[+]
USA Today

26 Sep 2014 - The Huffington Post: Google to revamp its products with 12-and-younger focus

We all know that kids love apps. From a parent's perspective, apps can provide a much more interactive, and educational experie

[+]
The Huffington Post

One of the big challenges for children’s app developers is the reluctance of many parents to pay upfront for apps, even if they distrust...

[+]
The Guardian

Britain's technology companies are struggling to attract a new generation of mobile-savvy&nb

[+]
The Guardian