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Brazil
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The Wall Street Journal

On 4 April a controversial resolution adopted by the National Council for the Rights of Children and Adolescents (CONANDA) - an official body composed of members of the federal government and civil society organisations – was published in the Official Journal. It aims to clarify the definition of “abusive advertising”, a practice forbidden in Brazil under the Consumer Protection Act....

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Brazil

bill introduced end of March in the House by Republican representative Illeana Ros-Lehtinen (Florida) and co-sponsored by two Democrat representatives asks the Federal Trade Commission (FTC) to submit to Congress a report on the use in advertising of images that have been altered to materially change the physical characteristics of the faces and bodies of the individuals....

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United States

In an academic article released online on 31 March by the Journal “JAMA Pediatrics”, academics from Dartmouth College (New Hampshire) found that a large majority of children did not identify milk featuring in McDonald's and Burger King children's adverts, or the apple slices in BK ads. The authors conclude that fast food restaurants’ attempts to depict healthier options in their adverts are unsuccessful as the products go unnoticed by children....

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United States

The National Education Policy Center, based in the University of Colorado, recently released its Sixteenth Annual Report on Schoolhouse Commercialism: 2012-2013 denouncing the impact of commercial influence over children in schools, and criticizing policy-makers’ lack of action. The authors claim commercial practices threaten children and their education, particularly where nutrition and personal privacy are concerned....

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United States

Today AEf is publishing a comprehensive literature review on digital marketing communications and children, prepared by Dr Barbie Clarke, of...

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Teens as young as 13 are sometimes shown risqué ads on their Facebook feeds. What can parents do to protect their kids? WSJ's Jeff Elder...

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The Wall Street Journal

To coincide with Safer Internet Day, Media Smart has released a short animated film intended as a fun guide for parents and children to learn...

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Tags: iab, digital
iab
Are children fair game for sophisticated and relentless marketing techniques? Many countries think not.

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The Economist

Many developers began holding their breath when changes to COPPA, the federal rule related to children’s online privacy, went into effect...

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Bloomberg Business Week