AEf - Advertising Education forum
RSS feed
follow us on Twitter
Connect with AEf
[+]
New Zealand
[+]
[+]
USA Today

In an article published in the July edition of the New Zealand Medical Journal, Professors Boyd Swinburn and Stefanie Vandevijvere from the University of Auckland call on the government to restrict food marketing to children which is “powerful, pervasive and predatory” and claim that the food industry cannot be trusted to regulate itself when it comes to marketing to children. ...

[+]
New Zealand

On 1 July, newly appointed  e-Safety Commissioner Alastair MacGibbon  launched a cyberbullying complaints scheme. Australian children that experience cyberbullying on a social media sites can seek the support of the Commissioner, who will operate a complaints system to get harmful cyberbullying material down....

[+]
Australia

On 22 June, WHO Director-General Dr Margaret Chan gave a speech at the third meeting of the Commission on Ending Childhood Obesity (ECHO) in Hong Kong during which she highlighted the need for regulatory and statutory approaches to reduce the marketing of ‘unhealthy’ food and beverages to children....

[+]
Global

Last week, UK broadcast authority Ofcom released the first wave of its “Children's Media Lives” study which looked at the media activities of 18 children aged 8 to 15 in autumn 2014.

The study found that while children were able to recognize and understand traditional TV adverts as well as online adverts that bore most resemblance to TV adverts, like short video adverts at the start of a YouTube video, they rarely recognised product placement in TV programmes, films, video games or in YouTube vlogs....

[+]
United Kingdom

Today AEf is publishing a comprehensive literature review on digital marketing communications and children, prepared by Dr Barbie Clarke, of...

[+]

With Google processing 40,000 search queries a second — or 1.2 trillion a year — it's a safe bet that many of those doing the...

[+]
USA Today

26 Sep 2014 - The Huffington Post: Google to revamp its products with 12-and-younger focus

We all know that kids love apps. From a parent's perspective, apps can provide a much more interactive, and educational experie

[+]
The Huffington Post

One of the big challenges for children’s app developers is the reluctance of many parents to pay upfront for apps, even if they distrust...

[+]
The Guardian

Britain's technology companies are struggling to attract a new generation of mobile-savvy&nb

[+]
The Guardian