AEf - Advertising Education forum
RSS feed
follow us on Twitter
Connect with AEf
Search results


An academic study by the International University of La Rioja, published in the OBS Journal, found that on average toy manufacturers use less gender stereotypes in their advertising on social media than on TV or print. The researchers analysed ...

COFACE, the organisation representing families in Europe, has launched a new #ToysAndDiversity campaign which aims to analyse the representation of children in the media and in toy catalogues. On the basis of a study entitled ‘Toys Catalogues ...

On 17 July, the US Federal Bureau of Investigation (FBI) warned parents that internet-connected toys can pose serious risks to their children’s privacy and safety and issued a series of recommendations. New smart toys incorporate technologies ...

Germany’s Federal Network Agency, the telecommunications watchdog, ordered parents to destroy or disable My Friend Cayla doll, a smart connected doll, because of the risks it creates for children’s privacy and safety. The doll, which allo...

In its latest report, the Audiovisual Council of Catalonia found a decrease of 1.3% in the number of toy adverts aired over Christmas on Catalonian TV using gender stereotypes. This represents a total of 32.7% of toy advertising using gender stereoty...

The Andalusian Observatory for non-sexist Advertising (part of the Institute for Women of Andalusia) jointly with the Broadcasting Authority of Andalusia published the results of their annual review of toy advertising during the Christmas period. The...

The Institution for Engineering and Technology (IET) has warned against gender stereotyping of toys ahead of Christmas amid concerns it could discourage girls from pursuing a career in engineering and technology. Research by the Institute ...

Privacy groups in the EU and the US have launched a campaign and started filing complaints to relevant national authorities against internet-connected dolls, which they believe violate children’s privacy. The combined advocacy effort was trigge...

The Economic Committee of the Costa Rican Parliament approved a draft law prohibiting the production, import, sales, distribution, marketing and advertising of warlike toys. Selling warlike or violent videogames to minors will also be prohibited. The...

On 21 October, the Center for Digital Democracy (CCD), Campaign for a Commercial-Free Childhood (CCFC) and Public Citizen, filed a complaint with the Federal Trade Commission (FTC) against Google, Disney’s Maker Studios and three other companie...

The French Agency for Food, Environmental and Occupational Health Safety (ANSES) released a report on the effects of radiofrequency exposure on children’s health. The report concludes that radiofrequency exposure h...

On 24 February, the Catalan Audiovisual Media Authority (Consell de l’Audiovisual de Catalunya) published a study revealing that the number of toy commercials using gender stereotypes has steadily diminished over the years. 34% of all toy comme...

A report examining gender stereotypes in toy advertising aimed at children was published on 17 December by the campaign group “Let Toys Be Toys”. It concludes that a majority of ads show boys and girls playing separately in very stereotyp...

The Campaign for a Commercial-Free Childhood (CCFC) launched a social media campaign called "#HellnoBarbie" to denounce the new Internet-connected “Hello Barbie” doll. The CCFC claims the doll, available over the Chris...

A legislative proposal put forward in July 2015 by the French Senator Andre Gattolin (EELV) and the Greens was adopted by the Senate’s Culture Committee on 14 October. The bill proposes to prohibit advertising on national public service channe...

The Campaign for a Commercial-Free Childhood (CCFC) has launched a petition against the new Hello Barbie which sends recordings of children's voices across the internet for voice-recognition analysis. The group is worried that Mattel could use a chil...

In December 2014, French Senators Chantal Jouanno (UDI-UC) and Roland Couteau (PS) presented a report with ten recommendations against the production and the marketing of gender-specific toys on behalf of the Group for women’s rights and g...

The consumer association of the Valencian Community (UCCV) recently filed a complaint with the Spanish self-regulatory authority against several toy catalogues which, the association believes, are in breach of the children’s toy marketing self-...

On 3 December, the UK Advertising Standards Authority (ASA) decided that the Littlest Pet Shop app from the toy company Hasbro, developed, marketed and distributed by Gameloft, did not target children with ‘direct exhortation mechanisms to buy ...

Senator Larissa Waters, Australian Greens spokesperson for women, has lent her support to “No Gender December”, a recent campaign which aims at raising awareness against the gendered marketing of toys. The initiative, launched by Play Un...

The Basque Institute for Women (Emakunde) announced a collaboration with the local media and advertising agencies who will work together towards ensuring non-sexist advertising. The initiative, presented on 27 of October, is based, among other things...

A survey for non-for-profit organisation Internet Matters found that children aged two to 16 years old were losing touch with “vital” life skills due to digital device overuse. 32% of parents blamed advertisers and marketers for encourag...

The State of Mato Grosso has recently adopted a ban on the production, distribution, marketing and sale of toy weapons in the State’s territory. The new law, published on 6 August 2014  in the official journal, mirrors a similar initiative...

How and when did children start being perceived as consumers and possible targets for advertising? This is the subject of a study conducted by Susana Sosenski Correa, researcher of the Institute for Historical Research from the University of Mexico (...

An academic article published on 5 May in the Journal of Pediatrics found that children ate more snacks when playing a computer game promoting food products than when the game promoted toys. Furthermore, impulsive children (identified through a compu...

The toy industry is one of the largest sectors to rely on gender specific packaging, according to research from event organizer EasyFairs. A survey of 500 marketing and packaging professionals found that 49% of those polled believed the industry reli...

In a petition launched today already gathering over 2400 signatures, NGOs Campaign for a Commercial-Free Childhood (CCFC) and Center for a New American Dream urge the Girl Scouts of the USA (GSUSA) to end a partnership with Mattel which promotes Barb...

On 18 December, the Audiovisual Council of Andalusia (CAA) and the Andalusian Women's Institute (IAM) presented their annual report on the Christmas toy advertising campaign 2013. The main novelty of this year’s advertising research is th...

In the context of the holiday season, Mexican consumer association El Poder del Consumidor has published on 17 December a guide for parents on toys and play time. Through this guide, the organization seeks to encourage a deeper reflexion on the over...

On 3 December, a group of 7 Labour MPs endorsed an Early Day Motion introduced by Labour backbencher Katy Clark calling on toy retailers to take action to end unnecessary gender-specific marketing. The Motion doesn’t call for a ban but signato...

The government of the Federal District has adopted on Friday 20 September a ban on the production, distribution, marketing and sale of toy weapons in the State’s territory. According to the law that was published today in the official journal,...

The Mexican Alliance for Food Safety (Alianza por la Salud Alimentaria) released on 22 August the results of a national survey on obesity. The survey covers various topics including questions on the sale of HFSS food in schools, advertising to childr...

Retail giant Toys R Us has pledged to stop marketing its products exclusively for boys and girls amid concerns about sexual stereotyping. The toy firm has vowed to drop all ‘explicit references’ to gender from its adverts and look at the...

In a study entitled “Investigating the obesogenic effects of marketing snacks with toys: an experimental study in Latin America”, the behaviour of 600 children aged 3-10 was analysed to determine the influence of toys packaged with food o...

Toy manufacturer Top-Toy, the franchise holder for Toys’R’US in Northern Europe and Scandinavia has published a gender neutral Christmas catalogue this year. In an attempt to challenge gender stereotypes, the catalogue features boys cooki...

On 16 November, the Audiovisual Council of Catalonia issued a reminder to providers of broadcasting services concerning the rules applicable to toy advertisements aimed at children in view of the upcoming Christmas season. According to the regulatio...

On 18 September, the European Economic and Social Committee (EESC) adopted in its plenary session a non-binding opinion on “Advertising for young people and children”. The opinion, put together by EESC Member Jorge Pegado Liz, was adopted...

On 8 March, Nick Goiran, member of the Western Australian Upper House (the Legislative Council), called on the Parliament to launch and inquiry into the premature sexualisation of children and called for a ban of child-inappropriate outdoor advertisi...

A group of gender equality activists launched a petition asking LEGO Group CEO Jørgen Vig Knudstorp to “Go back to advertising and offering all LEGO to boys and girls!“ A girl-themed LEGO brand called “LEGO Friends” wa...

According to a study on “The role of digital in the Toy shopper’s journey” aiming to better understand how consumers shop for toys and the role that digital media play in the buying process, Google found that 67% of all toy sales in...

On 7 December, Consumer Organisation Insitituto of Alana published a press release announcing that McDonald’s was being fined $3.2 million reais ($1.8 M US dollars) by the consumer protection agency of the state government of S&atil...

With Christmas approaching, the Spanish General Association of Consumers (ASGECO)calls on consumers to avoid being influenced by toy advertising campaigns.According to the organisation, the Christmas period is not incompatible withintelligent consump...

A study published online in the Medical Journal of Australia on 27 June found that children are still exposed to the same amount of unhealthy fast-food ads despite the introduction of the “Initiative for Responsible Advertising and Marketing to...

Last week, Jack in the Box, the fifth largest US hamburger chain restaurant, decided to stop giving away toys with its children's meals. The announcement was made in conjunction with the introduction of “Chiquita Apple Bites” as an addit...

On 7 June 2011, Michigan State Representative Rashida Tlaib, member of the Democratic party, introduced a proposal  to amend the Michigan “Food law of 2000” to require specific nutrition standards for restaurant meals offer...

Juan Cabandié, Member of local Parliament of the City of Buenos Aires, recently tabled a proposal to prohibit giving away toys with food and beverages which did not meet certain nutritional standards.  Menus which do not exceed a certain ...

On 9 May, the Advertising Association’s (AA), the UK’s trade association representing advertisers, agencies and the commercial media, published its contribution to an independent review of “the commercialisation and sexualisation of...

New research by Roy Morgan, the largest independent Australian research company, reveals the important role played by children aged 6 to 13 in the decision-making process of purchases. The Young Australians Survey, which polled 2983 Australian child...