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Children view 45% less food-related advertising on children's TV programming than ten years ago, but most advertisements they see promote unhealthy products. These key findings come from a new study by the Rudd Center for Food Policy and Obesity...

A study conducted by academics from the Radboud University (the Netherlands) and Universitat Oberta de Catalunya (Spain) and published in the Journal Appetite shows that on-screen messages warning children of the commercial intent of advergames are i...

Researcher Frans Folkvord from Radboud University calls for strong regulation of food and beverage marketing to children following several years of research into the links between food advertising and children food intake behaviour. Over one thousan...

On 17 December, the Federal Trade Commission (FTC) announced two COPPA settlements against operators of child-directed mobile apps available for download in major app stores. These are the first cases involving the collection of persis...

On 22 October, Public Health England (PHE), an autonomous executive agency of the Department of Health, released a series of recommendations to cut sugar consumption among the population. One of the most efficient measures identified by PHE is to red...

On 26 August, the Advertising Standards Authority released a ruling in which it states that the Moshi Monsters and Bin Weevils advergames breached the Code of non-broadcast advertising (CAP code) by presenting children with “direct exhorta...

On 5 February, the Committee for Advertising Practice (CAP), the co-regulatory body in charge of writing and maintaining the UK Advertising Codes, released a literature review on food marketing to children online as well as its response to the findin...

On 3 December, the UK Advertising Standards Authority (ASA) decided that the Littlest Pet Shop app from the toy company Hasbro, developed, marketed and distributed by Gameloft, did not target children with ‘direct exhortation mechanisms to buy ...

An article published on the website of the journal Appetite examines the potential role of “attentional bias” (i.e., gaze duration, number of fixations, latency of initial fixation) in the effects of advergames promoting energy–dens...

Speaking at the Sugar Reduction Summit in London on 9 July, Labour Shadow Minister for Public Health Luciana Berger MP said that if elected at the next general elections on 7 May 2015, her party “will work to protect children from health risks&...

In a new report entitled: “Advergames: it’s not child play”, academics from the University of Bath are calling for tighter rules on online food marketing to children and a labelling system for advergames, following an investigation ...

In a position paper released in May, BEUC - the umbrella body for EU member states' national consumer groups - states that ongoing talks on the Transatlantic Trade and Investment Partnership (TTIP) should be used to question uneve...

An academic article published on 5 May in the Journal of Pediatrics found that children ate more snacks when playing a computer game promoting food products than when the game promoted toys. Furthermore, impulsive children (identified through a compu...

The Local Government Association (LGA), which represents nearly 400 councils in England and Wales, is calling for “pop-up health warnings” to accompany the “advergames”, which it says are addictive and entice young children or...

On 8 March, research center “The Public Health Advocacy Institute” (PHAI)* published a legal issue brief designed to help State Attorneys General and stakeholders in children’s health and privacy challenge digital viral food marketi...

A study released on 19 February by the Journal of Health Communication found that cereal companies, the third biggest food marketer to children, use “sophisticated online marketing techniques” to target children with “unhealthy&rdqu...

In a book released on 31 December entitled “Advances in Communication Research to Reduce Childhood Obesity”, the authors criticize advertising and industry codes for failing to keep up with technology and marketing changes, suggesting to ...

In an investigation of food companies’ websites released in December 2012, Hamburg-based consumer association the “Verbraucherzentrale Hamburg” criticized the leniency of the EU Pledge initiative regarding which food products can be...

An academic article featuring in the February issue of the American Journal of Clinical Nutrition found that playing advergames promoting any food product led children to increase their calorie intake, regardless of the advertised brand or product ty...

“Advergames: It's No Child's Play”, a review of research released on 10 December by the Family and Parenting Institute, a British charity organisation, slams advertisers for using legal loopholes to target under 16s. It calls on the gover...

On 15 November 2012,  the Federation of German Consumer Organisations (VZBV) published the results of a study on “Consumer rights in the digital world”. The study analysed 52 websites for children and found that advertising on h...

A coalition of children’s advocacy, health and public interest groups* plans to file complaints with the Federal Trade Commission (FTC) this Wednesday against several children’s websites** on grounds that they violate the Children’s...

On 22 June, the Rudd Center for Food Policy & Obesity at Yale University issued the second edition of “Cereal FACTS”, a report that looks at marketing practices of breakfast cereal manufacturers. Three years after its first edition, ...

On 9 June, the Norwegian Ministry of Health published a consultation on a draft regulation to ban the marketing of “unhealthy” food and beverages to children under 18 with immediate effect. Energy-dense food and beverages are defined as:...

The British Committee for Advertising Practices (CAP), the body responsible for writing the rules governing online advertising, has reminded companies that develop advergames that these fall under the CAP Code. Advergames are electronic games that a...

On 9 February, non-profit organisation the Children’s Food Campaign (CFC) announced in a press release that it was filing 54 separate complaints to the Advertising Standards Authority (ASA), the British advertising watchdog, against food compan...

A study which will appear in the February 2012 issue of the Journal of Children and Media calls for restrictions on companies’ use of advergames which market “nutritionally poor foods to children”. The authors highlight two “...

In the September issue of the Journal of Advertising Research, an article analysed the distinctive characters of food-related advergames on two different types of children-oriented websites: for-profit organisations and non-profit organisations. Res...

A report published in April by the Robert Wood Johnson Foundation examines the research published between January 2008 and February 2011 on food and beverage marketing to children and adolescents. It aims to assess, among other things, industry self-...

On 11 April, the UK Department of Education published the results of a survey revealing that direct advertising through mobile phones was the marketing tool that the highest proportion of parents — 35% — believed was wrong. This was follo...




MEP Richard Howitt called for a new European law to ban TV advertising of unhealthy foods and drinks for children, at a conference in Cambridge on the growing threat worldwide of so-called lifestyle diseases. More...