Document Details

Publication Title The impact of control measures on television advertising - Comparative international study

Author First Name

Author Last Name Carat/Koan for European Commission - DG Audiovisual Policy

Origin/Publisher European Commission

Country Specific EU

Issue Children and the new media, TV/media watching and lifestyle, Worldwide legislation and self-regulation

Source of Publication Electronic Media-Internet

Abstract or Full Text Abstract, Full

Link to Web Site Click Here

File Reference 44-03-finalreport-fr.pf, etude_carat_slides.pdf, 44-04-execsum-en.pdf

Document Language English

Industry Sector Telecommunications

Date Published Year: 2005 Month: 1 Day: 19

Editorial The full document can also be viewed by clicking on the link above.

Abstract This study analyses the impact of regulatory measure on television markets in the member states of the European Union, countries of the EEE, candidate countries and certain other countries outside Europe (cf. II).
This study concerns exclusively chapter IV of TVWF Directive, dealing with regulatory measures relative to advertising, teleshopping and other forms of advertising mentioned in articles 10 to 20 of the TVWF Directive, the economic impact of which has been systematically analysed in 18 countries (cf. III).
Although the objective was not to examine the other provisions of the Directive, including its range of application, it nevertheless seemed important to look at this study in the wider context of the evolution of television advertising in Europe. This perspective has been given by taking into account the economic parameters (in particular the historical stagnation of net television advertising revenues) as well as technological factors such as the advent of iDTV and the development of media consumption over the long term (cf. IV).

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Publication Title	The impact of control measures on television advertising - Comparative international study
Author First Name
Author Last Name	Carat/Koan for European Commission - DG Audiovisual Policy
Origin/Publisher	European Commission
Country Specific	EU
Issue	Children and the new media, TV/media watching and lifestyle, Worldwide legislation and self-regulation
Source of Publication	Electronic Media-Internet

Abstract or Full Text	Abstract, Full
Link to Web Site	Click Here
File Reference	44-03-finalreport-fr.pf, etude_carat_slides.pdf, 44-04-execsum-en.pdf
Document Language	English
Industry Sector	Telecommunications
Date Published	Year: 2005 Month: 1 Day: 19
Editorial	The full document can also be viewed by clicking on the link above.
Abstract	This study analyses the impact of regulatory measure on television markets in the member states of the European Union, countries of the EEE, candidate countries and certain other countries outside Europe (cf. II). This study concerns exclusively chapter IV of TVWF Directive, dealing with regulatory measures relative to advertising, teleshopping and other forms of advertising mentioned in articles 10 to 20 of the TVWF Directive, the economic impact of which has been systematically analysed in 18 countries (cf. III). Although the objective was not to examine the other provisions of the Directive, including its range of application, it nevertheless seemed important to look at this study in the wider context of the evolution of television advertising in Europe. This perspective has been given by taking into account the economic parameters (in particular the historical stagnation of net television advertising revenues) as well as technological factors such as the advent of iDTV and the development of media consumption over the long term (cf. IV).