Document Details

Publication Title Advertising and Children: Issues and Policy Options

Author First Name Lynne, Sandy Bulmer, Anne de Bruin, Philip J. Kitchen

Author Last Name Eagle

Origin/Publisher Department of Commerce, Massey University (Auckland), New Zealand

Country Specific New Zealand

Issue Food promotion and childhood obesity

Source of Publication Academic Source

Abstract or Full Text Abstract, Full

Link to Web Site

File Reference EAGLE20033

Document Language English

Industry Sector

Date Published Year: 2003 Month: Day:

Editorial

Abstract This short paper reviews the debate regarding the issue of growing obesity in society in terms of issues and possible policy options. The issue is most focussed on children though having obvious ramifications for adults in many economies around the world. Policy solutions such as advertising bans or taxes that have been proposed in several countries seem to be based on insufficient evidence - i.e. there is no empirical evidence to substantiate the claimed causal effect between marketing communication practices directed at children and nutrition. These solutions, if enacted in policy, could be both inequitable and ineffective. Here, the study is couched and framed from a New Zealand context, but nonetheless serves to illuminates issues and policies of wider relevance.

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Publication Title	Advertising and Children: Issues and Policy Options
Author First Name	Lynne, Sandy Bulmer, Anne de Bruin, Philip J. Kitchen
Author Last Name	Eagle
Origin/Publisher	Department of Commerce, Massey University (Auckland), New Zealand
Country Specific	New Zealand
Issue	Food promotion and childhood obesity
Source of Publication	Academic Source

Abstract or Full Text	Abstract, Full
Link to Web Site
File Reference	EAGLE20033
Document Language	English
Industry Sector
Date Published	Year: 2003 Month: Day:
Editorial
Abstract	This short paper reviews the debate regarding the issue of growing obesity in society in terms of issues and possible policy options. The issue is most focussed on children though having obvious ramifications for adults in many economies around the world. Policy solutions such as advertising bans or taxes that have been proposed in several countries seem to be based on insufficient evidence - i.e. there is no empirical evidence to substantiate the claimed causal effect between marketing communication practices directed at children and nutrition. These solutions, if enacted in policy, could be both inequitable and ineffective. Here, the study is couched and framed from a New Zealand context, but nonetheless serves to illuminates issues and policies of wider relevance.