Document Details
| Publication Title | Il Target Infanzia Nella Pubblicita' Televisiva (Childhood as a Target in TV advertising) |
| Author First Name | L |
| Author Last Name | Polsoni |
| Origin/Publisher | http://tesionline.corriere.it |
| Country Specific | Italy |
| Issue | Children's perception of advertising, Techniques used in promotions to children (factual presentation in children's adverts), Worldwide legislation and self-regulation |
| Source of Publication | Electronic Media-Internet |
 | |
| Abstract or Full Text | Abstract |
| Link to Web Site | Click Here |
| File Reference | |
| Document Language | Italian |
| Industry Sector | N/A |
| Date Published | Year: 2003 Month: Day: |
| Editorial | AEF has been granted permission to publish the extracts attached below. The full document can be viewed by clicking on the link above. |
| Abstract | Extract from the Conclusions: 'Our analysis of the data on TV commercials targeting children shows that very little effort is made by those who make the ads in trying to understand the real needs of their particular audience. The scenes shown are full of stereotyped representations of the role of adults and their sexual identity, whereas the dominating idea is that of a child who easily marvels and needs to fulfil his need of love (from parents) and approval (from peers) through the ownership of objects.' |
Attachment Size KBytes: 89; 95; 114; 118; 636 KBytes