Document Details

Publication Title The Children-Nutrition-Marketing Ethics Conundrum: Identifying the Issues

Author First Name Lynne, Anne de Bruin and Sandy Bulmer

Author Last Name Eagle

Origin/Publisher Department of Commerce, Massey University (Auckland), New Zealand

Country Specific New Zealand

Issue Food promotion and childhood obesity

Source of Publication Academic Source

Abstract or Full Text Abstract, Full

Link to Web Site

File Reference EAGLE20031

Document Language English

Industry Sector

Date Published Year: 2002 Month: 9 Day:

Editorial

Abstract Marketing communication practices directed at children are increasingly being blamed for contributing to growing levels of obesity in the population. This paper reviews the current debate regarding the causes of growing obesity rates, particularly among children. Marketing communication practices directed at children are examined, as are various proposed social engineering solutions aimed at combating obesity. While obesity is a major problem for which policy makers are seeking answers, assumptions of direct cause and effect linkages between the problem and marketing communication exposure are questionable. Solutions proposed to date could therefore be both inequitable and ineffective. We conclude with a discussion of alternative courses of action.

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Publication Title	The Children-Nutrition-Marketing Ethics Conundrum: Identifying the Issues
Author First Name	Lynne, Anne de Bruin and Sandy Bulmer
Author Last Name	Eagle
Origin/Publisher	Department of Commerce, Massey University (Auckland), New Zealand
Country Specific	New Zealand
Issue	Food promotion and childhood obesity
Source of Publication	Academic Source

Abstract or Full Text	Abstract, Full
Link to Web Site
File Reference	EAGLE20031
Document Language	English
Industry Sector
Date Published	Year: 2002 Month: 9 Day:
Editorial
Abstract	Marketing communication practices directed at children are increasingly being blamed for contributing to growing levels of obesity in the population. This paper reviews the current debate regarding the causes of growing obesity rates, particularly among children. Marketing communication practices directed at children are examined, as are various proposed social engineering solutions aimed at combating obesity. While obesity is a major problem for which policy makers are seeking answers, assumptions of direct cause and effect linkages between the problem and marketing communication exposure are questionable. Solutions proposed to date could therefore be both inequitable and ineffective. We conclude with a discussion of alternative courses of action.