Document Details

Publication Title Violence, values, and the electronic media environment

Author First Name S

Author Last Name Eagle, L, Bruin, A & Bulmer

Origin/Publisher Corporate Communications: An International Journal 2002 7(1):25-33(9)

Country Specific New Zealand

Issue Children and the new media, TV/media watching and lifestyle

Source of Publication Academic Source

Abstract or Full Text Abstract

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Document Language English

Industry Sector Telecommunications

Date Published Year: 2002 Month: 2 Day:

Editorial Full text copy of this publication is available to purchase via the weblink provided

Abstract This article originated as a contribution to informed debate on public policy issues surrounding a review of New Zealand broadcasting policy. The issue, however, has implications well beyond the New Zealand market. Public debate on broadcasting has frequently centered on calls to: improve the quality of programming overall; improve children's programming in particular; and ban advertising in children's television programmes. This narrow focus ignores the impact of the wider viewing environment. A major focus of this article is on the potential detrimental effects on children of exposure to violence and negative values in the electronic media environment. The literature relating to this is reviewed; the presumed linkages between exposure to violence and the propensity for children to act aggressively are examined; the findings of a study of parental perceptions regarding the impact of violence and of negative values on their children are then reported. Concludes with a discussion of the role of marketing communication in this environment.

Publication Title	Violence, values, and the electronic media environment
Author First Name	S
Author Last Name	Eagle, L, Bruin, A & Bulmer
Origin/Publisher	Corporate Communications: An International Journal 2002 7(1):25-33(9)
Country Specific	New Zealand
Issue	Children and the new media, TV/media watching and lifestyle
Source of Publication	Academic Source

Abstract or Full Text	Abstract
Link to Web Site	Click Here
File Reference
Document Language	English
Industry Sector	Telecommunications
Date Published	Year: 2002 Month: 2 Day:
Editorial	Full text copy of this publication is available to purchase via the weblink provided
Abstract	This article originated as a contribution to informed debate on public policy issues surrounding a review of New Zealand broadcasting policy. The issue, however, has implications well beyond the New Zealand market. Public debate on broadcasting has frequently centered on calls to: improve the quality of programming overall; improve children's programming in particular; and ban advertising in children's television programmes. This narrow focus ignores the impact of the wider viewing environment. A major focus of this article is on the potential detrimental effects on children of exposure to violence and negative values in the electronic media environment. The literature relating to this is reviewed; the presumed linkages between exposure to violence and the propensity for children to act aggressively are examined; the findings of a study of parental perceptions regarding the impact of violence and of negative values on their children are then reported. Concludes with a discussion of the role of marketing communication in this environment.