Document Details

Publication Title Children, the Medium and the Message: Parental Perceptions of Children Directed Advertising Issues and Regulation

Author First Name L

Author Last Name de, Bruin, A, Eagle

Origin/Publisher Massey University, Auckland, New Zealand

Country Specific New Zealand

Issue Parental perception of children's advertising

Source of Publication

Abstract or Full Text Abstract, Full

Link to Web Site

File Reference Parental perceptions.pdf

Document Language English

Industry Sector N/A

Date Published Year: Month: Day:

Editorial

Abstract This paper is a follow-up to the initial Department of Commerce Working Paper No.00.06 'Advertising Restrictions: Protection of the Young and Vulnerable?' (Eagle and de Bruin 2000a) which was intended to inform debate regarding the proposed restrictions on advertising to children and suggested directions for a future research agenda.

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Publication Title	Children, the Medium and the Message: Parental Perceptions of Children Directed Advertising Issues and Regulation
Author First Name	L
Author Last Name	de, Bruin, A, Eagle
Origin/Publisher	Massey University, Auckland, New Zealand
Country Specific	New Zealand
Issue	Parental perception of children's advertising
Source of Publication

Abstract or Full Text	Abstract, Full
Link to Web Site
File Reference	Parental perceptions.pdf
Document Language	English
Industry Sector	N/A
Date Published	Year: Month: Day:
Editorial
Abstract	This paper is a follow-up to the initial Department of Commerce Working Paper No.00.06 'Advertising Restrictions: Protection of the Young and Vulnerable?' (Eagle and de Bruin 2000a) which was intended to inform debate regarding the proposed restrictions on advertising to children and suggested directions for a future research agenda.