Document Details

Publication Title The 'Obesity Epidemic': Complex Causes, Controversial Cures - Implications for Marketing Communications. Technical Report

Author First Name Jacinta

Author Last Name Eagle, Lynne, Bulmer, Sandy, Hawkins

Origin/Publisher New Zealand. Massey University, Department of Commerce

Country Specific New Zealand

Issue Food promotion and childhood obesity

Source of Publication Academic Source

Abstract or Full Text Full

Link to Web Site

File Reference EAGLE20035

Document Language English

Industry Sector Chocolate and sugar confectionery cakes biscuits and ice cream, Savoury snacks, Fast food, Soft drinks

Date Published Year: 2003 Month: 3 Day:

Editorial This paper examines the current controversies surrounding the worldwide increase in obesity rates. It focuses on both criticisms of marketing / marketing communication activity as a factor that may impact on obesity levels, and on the role marketing communication may play in strategies designed to combat obesity.

Abstract

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Publication Title	The 'Obesity Epidemic': Complex Causes, Controversial Cures - Implications for Marketing Communications. Technical Report
Author First Name	Jacinta
Author Last Name	Eagle, Lynne, Bulmer, Sandy, Hawkins
Origin/Publisher	New Zealand. Massey University, Department of Commerce
Country Specific	New Zealand
Issue	Food promotion and childhood obesity
Source of Publication	Academic Source

Abstract or Full Text	Full
Link to Web Site
File Reference	EAGLE20035
Document Language	English
Industry Sector	Chocolate and sugar confectionery cakes biscuits and ice cream, Savoury snacks, Fast food, Soft drinks
Date Published	Year: 2003 Month: 3 Day:
Editorial	This paper examines the current controversies surrounding the worldwide increase in obesity rates. It focuses on both criticisms of marketing / marketing communication activity as a factor that may impact on obesity levels, and on the role marketing communication may play in strategies designed to combat obesity.
Abstract