Profile

Brian Young is an economic psychologist in the School of Psychology at the University of Exeter with research and teaching interests in consumer socialisation and advertising to children.
Dr Young was the lead author of a major report on the role of advertising in children's food choice funded by MAFF and has received grants and produced reports for NCR Ltd., the Advertising Association, the Independent Television Commission and the Charities Aid Foundation. He is academic editor of Young Consumers. As well as producing many academic papers, Dr Young was the author of Television Advertising and Children published by Oxford University Press in 1990 and, most recently, co-edited The Faces of Televisual Media published by Erlbaum in 2003.

B.M.Young@exeter.ac.uk

Relevant Publications

Young, B. M. (1990). The role of advertising in the life of the child: a review of some empirical findings. International Journal of Advertising, 9, 1-14.

Young, B. M. (1990). Television Advertising and Children. Oxford: Oxford University Press, 360pp. ISBN 0-19-827280-4.

Young, B. M., Webley, P., Hetherington, M., and Zeedyk, S. (1996). The Role of Television Advertising in Children's Food Choice. Report to the Ministry of Agriculture, Fisheries and Food (MAFF)..

Young, B. M. (2000). The child's understanding of promotional communication. International Journal of Advertising and Marketing to Children, 2(3), 191-203.

Young, B. M. (2000). Children's categorization of foods. International Journal of Advertising, 19(4), 495-508.

For further information please email info@aeforum.org.