Profile

Jacinta Hawkins is an assistant lecturer in Marketing at the Department of Commerce, Massey University, Auckland, New Zealand. She is currently a doctoral candidate with research interests in marketing communications relating to health and behavioural issues, such as links between food advertising and childhood obesity. Her PhD focuses on public health policy and education interventions that may reduce childhood obesity. She is currently studying the effectiveness of various school-based interventions such as the ‘Health Promoting Schools’ initiative. The results of the study will be used to inform policy makers at central and local government levels so that further development of such programmes maintain their focus and effectiveness.

j.hawkins@massey.ac.nz

Relevant Publications

Hawkins, J., Eagle, L.C. & Bulmer, S.L. (2004). Cross cultural Comparison of Food in the Children’s Media Environment in New Zealand and Japan. Massey University, Department of Commerce Working Paper Series 04.09.

Eagle, L.C., Bulmer, S. L. & Hawkins, J. (2003). The 'Obesity Epidemic': Complex Causes, Controversial Cures - Implications for Marketing Communication. Massey University, Department of Commerce Technical Report 03.03.

Hawkins, J., Eagle, L.C. & Bulmer, S.L. (2005). Child Consumers of Advertising: Differences across Deciles Massey University, Department of Commerce Working Paper Series 04.09.

For further information please email info@aeforum.org.