Profile

Lynne Eagle is Professor of Marketing at Middlesex University Business School where she teaches marketing communications and consumer behaviour. Her research interests centre on the impact of marketing communication activity on society and implications for public policy decisions. Prof. Eagle's specific focus is on marketing communication effects and effectiveness; current research activity includes integrated marketing communication, the impact of advertising on children, marketing communication and obesity, and health marketing. 

L.Eagle@mdx.ac.uk

Relevant Publications

Eagle, L. C., Bulmer, S.L., Kitchen, P.J. & Hawkins, J.(2004). Complex and Controversial Causes for the 'Obesity' Epidemic: The Role of Marketing Communications. International Journal of Medical Marketing , Vol. 4(3), pp 271-287.

Eagle, L. C., Bulmer, S.L., Kitchen, P.J. & Hawkins, J. (2004). Exploring the Link Between Obesity and Advertising in New Zealand. Journal of Marketing Communications , Vol. 10(1), pp 49-67.

Young, B.M, de Bruin, A.M. & Eagle, L.C. (2003). Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand. Journal of Marketing Management, Vol.19(3 - 4), pp 475 - 490.

Hawkins, J., Eagle, L.C. & Bulmer, S.L. (2004) Cross-cultural Comparison of Food in the Children's Media Environment in New Zealand & Japan Massey University, Department of Commerce Working Paper Series 04.09

For further information please email info@aeforum.org.