Profile

Prof. Chan is currently Professor and Public Relations and Advertising option coordinator in the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the academia. Prof. Chan has been a professional statistician for seven years handling large-scale social science surveys.  She actively involves in research on Hong Kong and China's consumer behaviour and social impact of advertising. She recently completed a research project on Advertising and children in China.  She has published several books, journal papers and book chapters.

karachan@hkbu.edu.hk

Relevant Publications

Moon Y.S., Chan, K.  Advertising appeals and cultural values in television commercials: a comparison of Hong Kong and Korea, International Marketing Review, 22(1), 48-66, 2005.

Chan, K, Chan F., Information content of China’s TV advertising: An update, Asian Journal of Communication, 15(1), 1-15 , 2005

Chan , K., Mc Neal,  J., Chinese children’s attitude toward television advertising: Truthfulness and liking, International Journal of Advertising, 23, 337-359, 2004

Chan, K. Material world: attitudes towards toys in China, Young Consumers, 6(1), 54-65, 2004.

Chan , K., Mc Neal,  J., Advertising to children in China, 206 pages, Hong Kong: the Chinese University Press, 2004

For further information please email info@aeforum.org.