Profile

Sandy Bulmer is lecturer in Marketing at the Department of Commerce at the Massey University, Auckland, New Zealand. She has wide ranging research interests in marketing communication particularly in consumer interpretation of advertising and global / cross-cultural advertising issues. Sandy also studies socially important topics relating to advertising and children, food advertising, ethics and advertising and the role of marketing communications in childhood obesity.

Currently, Ms Bulmer is part of an international team researching in the area of children, advertising and food. She is also working towards a PhD and teaching introductory marketing, marketing strategy and guest lecturing in post-graduate classes on qualitative research methods and advertising & promotion.

s.l.bulmer@massey.ac.nz

Relevant Publications

Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J. Advertising and Children: Issues and Policy Options. forthcoming in Journal of Promotion Management.

Bulmer, S.L., Hawkins, J. and Eagle, L.C. (2005). Child Consumers of Advertising: Differences across Deciles. Massey University Department of Commerce Working Paper Series, No. 05.02, ISSN 1174-5320

Eagle, L.C., Bulmer, S.L., Kitchen, P.J. & Hawkins, J. (2004). Complex and controversial causes for the 'obesity epidemic': The role of marketing communications. International Journal of Medical Marketing, Volume 4(3), pp 271-287.

Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J.(2004). Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications , Volume 10(1), pp 49-67.

Hawkins, J., Eagle, L.C. & Bulmer, S.L. (2004). Cross cultural Comparison of Food in the Children’s Media Environment in New Zealand and Japan. Massey University, Department of Commerce Working Paper Series 04.09. ISSN 1174-5320

Eagle, L.C., Bulmer, S. L. & Hawkins, J. (2003). The 'Obesity Epidemic': Complex Causes, Controversial Cures - Implications for Marketing Communication. Massey University, Department of Commerce Technical Report 03.03.

Eagle, L.C., de Bruin, A.M. & Bulmer, S.L.(2002). Violence, Values and the Electronic Media Environment. Corporate Communications: An International Journal, Volume 7(1), pp 25-33.
 
Eagle, L.C., de Bruin, A. M. & Bulmer, S. L.(2002). The Children-Nutrition-Marketing Ethics Conundrum: Identifying the issue. Massey University, Department of Commerce Working Paper Series 02.16. ISSN 1174-5320

Bulmer, S.L. (2001). Children's perceptions of advertising. Massey University, Department of Commerce Working Paper Series 01.05. ISSN 1174-5320

For further information please email info@aeforum.org.