What is AEF?

The Advertising Education Forum (AEF) is a non-profit organisation focusing on the issue of advertising and children. The main activity of the AEF is as an information provider - we offer a comprehensive database of research on advertising and children, which contains new and existing information from all available sources.

AEF provides open and free access to academic and scientific research on advertising and children and other relevant material, including documents published by government, regulators, academics, industry, consumer groups and advertising self-regulatory organisations.

AEF Current Members

• Association of Advertisers in Ireland
• Coca-Cola Europe
• European Association of Communications Agencies (EACA)
• Ferrero Group
• Food Advertising Unit (FAU)
• Grocery Manufacturers of America (GMA)
• Incorporated Society of British Advertisers (ISBA)
• Kraft Foods
• Masterfoods
• Mattel Europe
• McDonald's Europe
• Nestlé
• Ogilvy & Mather
• World Federation of Advertisers (WFA)

AEF Statement of Neutrality

AEF is a neutral organisation and does not take a 'pro'or 'anti' position on the issue. AEF's objective is to facilitate an informed debate by making all relevant information available to interested parties without editorialising content. Where appropriate, the AEF asks its Academic Network (AAN) to review and critique materials important to the debate, according to its key principles.

For further information please contact info@aeforum.org.